Stanford University
It is almost 2012 and I think by now, we all know that an important part of personal branding takes place in social media. But, do you have a plan for that?
Before you choose and decide which social networks you want to use for your personal branding, you should have a strategy in mind. Understand what image you want to portray, and, more importantly, realize that it’s not You who will determine what people think, but rather, your brand will be determined how people see you and how true you are to yourself.
A road map that helps me focus when I want to start new directions in my business and expand my personal brand comes from IDEO, the leading design and innovation firm here in Palo Alto, and its five principles for brainstorming:
- stay focused on the topic,
- encourage wild ideas,
- defer judgment,
- and build on the ideas of others.
